Paris...

When you hear the word Paris do you think of the place Paris where love is in the air, where the Eiffel tower is located and of course the worlds fashion capital. Or do you think of a 29 year old, 5.8 foot blond ditsy girl that's always in the public eye. Well for the majority of the world when they hear Paris they think Paris Hilton. But how could this be an individual who seems to have such little sense and enjoys nothing but partying hard be more popular then a city? And I personally feel its the way that she has branded herself. Now you can either hate her or love her but in order to do one or the other you must know her, and that's what she has achieved, being known.

Many people feel that Paris Hilton is just a blond haired girl that comes from an extremely rich family and has everything handed to her. Her fame, glory and name has developed only because of the family she comes from and her stupidity because she is not capable of much. But on the other hand, this documentary by CBC's doczone portrays her as someone completely different, a mastermind and a developer. She is a great example of branding, consumerism, cross-promotion, merchandising and making the best out of any situation.
Paris' marketing tactics are actually very effective, different and successful. She has created an image and brand that is known worldwide, and essentially that is what every brand strives to do. You can hate her or love her, but you for sure know of her.

The most interesting part of this documentary for me was seeing her ability to turn every situation in to a positive one. The day she is released from jail, would for anyone by an embarrassing and degrading moment in your life with hundreds of people watching, camera's catching footage for every news station in the world and of course magazines and other critical sources. But what does Paris do? She puts on a pair of jeans from her new line and struts through the crowds like a model. It was genius!!! Free publicity for her jean line and may I add, I am no fan of hers but she does look amazing and you got to say that was a real smart move!

In my opinion for a person that is either hated or loved and no in between she has been able to make her name a brand and a multimillion dollar business. No stereotypes intended but this has to change your mind about the ditsy, bubbly, blond girls. I guess it's true you got to always look out for the "undercover" ones.